Thứ Năm, 22 tháng 1, 2015

About Desktop Publishing: Don't Push Readers Up Against the Wall (of Text)

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From Jacci Howard Bear, your Guide to Desktop Publishing

On a news & information forum that I read frequently I ran across a post with an intriguing title. I wanted to read it. I tried to read it. But several minutes into the post I realized that I'd read the same several sentences three or four times and a quick glance showed that there were many more screens of reading ahead. Was the writer being that repetitive? No. Skipping ahead to some of the replies, hoping that others might shed some light on what the post title had promised, I found that other forum readers had become just as frustrated as I was. They were complaining that they wanted to read what the thread author had to say but were quickly losing patience. The subject matter wasn't the issue. Grammar and spelling, although not perfect, weren't the issue. The fact that it was a long (long, long, long) post wasn't the issue either. One reply summed up the issue quite nicely. He wrote, "Learn to use the ENTER key." Us readers were frustrated by the endless wall of text. Much like this wall of text newsletter introduction you're (maybe) reading right now. The author lost our interest by not giving us a break or two -- paragraph breaks. 

Give Readers a Way Through and Around Your Text

From the super simple to more creative and visually-stimulating, here are ways to avoid the wall of text that can prevent readers from exploring what you have to say. 

Search Related Topics:  gray text  wall of text  paragraph spacing

Finding Your Way Around a Document

Readers use visual signposts or cues to help navigate, skim, and then read an article, book, or Web site. Are ;you providing the right signs?

Search Related Topics:  visual signposts  page layout techniques 






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Jacci Howard Bear
Desktop Publishing Guide
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