Beware online "filter bubbles"

Why each of us see different results online. View it in your browser.

November 28, 2014 Today’s classic TED Talk Eli Pariser: Beware online "filter bubbles" 09:04 minutes · TED2011 As web companies tailor their services -- like search and shopping results -- to our personal tastes, there's a dangerous unintended consequence: We can get trapped in a "filter bubble," where we don't see any information that doesn't fit our worldview. In this powerful, surprising talk, Eli Pariser shows how online filter bubbles could be bad for us -- and bad for democracy. Watch now »     Playlist of the Day Talks to watch instead of shopping Forget about Black Friday. Step away from the mall and watch these talks on consumerism … and why it's not always the best thing. Watch » 9 talks · Total run time 1:50:26 Become a Fan on Facebook Follow us @TEDTalks Read more at ideas.ted.com  Get the TED app for iPhone, iPad and Android

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